Corporate czar Johari Bin Abdul Ghan thots Never lose confidence in your own self, nor change your persona or dreams to suit another

Corporate czar Johari Bin Abdul Ghan thots Never lose confidence in your own self, nor change your persona or dreams to suit another


Never lose confidence in your own self, nor change your persona or dreams to suit another
The image becomes reality, especially if you are on television.It is only natural that we should all be our own favourite selves. What stops us from imbibing all the qualities that we admire and revere? Nothing but a lack of self-confidence, a doubt that perhaps we are not really as deserving as we should be. And so, we constantly look outside for approval and endorsement, ignoring the voice within that knows best. The only voice that speaks to us with reason and instinct on its side, the only voice that has no ulterior motives, which sometimes even those closest to us unintentionally have.   The key about “Instant Thunder” is that action must follow word. The primary focus is Action. That means taking down all those elements either simultaneously or one after the other, in a rapid sequential move. The Media Strategy is simply to report on the Action and to give added perspective of the reasons behind the Action.

The issue facing modern day media practitioners is that they disrespect their own profession. They believe that media strategy is akin to “make belief”, i.e., selling something that does not exist. They associate media strategy with spin or story telling.

That is where they are wrong. Media strategy cannot exist in a vacuum and cannot be crafted in isolation to Action. The primary weapons of war has and will remain as Action, and any media strategy that does not recognise this premise is usually self defeating.
trade mark is crystal clear. He did it to past PMs and and most recently to Badawi. And now he is doing it to Najib. So obvious even my primary school daughter can tell it. It is obvious from his own statement and those his son, his henchmen like Kadir Jasin, Maydin and pro UMNO bloggers like Out Syed The Box… He must have lost face after his son failed in UMNO VP race. What a vicious and vindictive old man. No shame at all.The story right now is all about the attempts to undermine the PM’s rule from members of his own party. Even Bloomberg carried an opinion-editorial piece by William Pessek, their respected Tokyo based columnist, who began to cast doubt whether the Prime Minister can sustain an all out assault by Dr Mahathir’s faction.

Prior to the series of articles by the Rembau Times that had called for a more aggressive stance by the PM and his media machine, one would argue that the opponents against the PM were on the ascendancy. Since we had highlighted the issue, the PM’s team has now taken stock of the situation and in the last week they had responded by fast forwarding BRIM to February and by trying to engage some NGOs.
The message communicated however has been defensive. By fast forwarding BRIM to February, the PM will attempt to engender feelings of goodwill amongst the people. . What should be even more worrying is that the mention of BRIM hardly registered in the national media and was quickly “discounted”.

Former prime minister Dr Mahathir Mohamad  It is unfortunate that UMNO  has been let down by its own leader, while there are still some good people within the party who have no option but to stoop down to such a mediocre leader. More importantly, Najib style of divisive politics will only create more chasms and divide .More importantly,Popular anarchy always has a socio-economic context.Instead of repressing it and remaining as a submissive, corrupt democratic nation – where even judiciary has turned corrupt – the state needs to address the real reasons for this mass contempt for the law. We are surrounded by people trying to undermine our self-confidence. I find it a sin beyond redemption when I see people change their natural selves or kill their dreams to suit another. I cannot stand it when I see eyes that seek the endorsement of another, sometimes after every sentence that is spoken.   some of the issues that the PM faces. Some like the rise in consumer prices are present today. Others like a potential regional crisis still remains a potential scenario. The key however is to develop a media strategy that is resilient against both the present and the future.

And why not start by taking a piece out of “Instant Thunder”, a war strategy developed by the US Air Force, which had been adopted time and time again by Dr Mahathir in reclaiming the initiative from other rivals?

The strategy works by re-orientating the thinking of the enemy. The enemy is no longer considered as a single entity but rather as a system. In this systems based approach, the PM has to consider the system as being the set of interactions which includes wholesalers who raise prices indiscriminately, opposition media armies (“red bean army”) that fan racial and religious sentiment, pro-Umno bloggers under the influence of certain luminaries who are critical of the PM, corruption in the law enforcement department and lastly a general malaise in the government.

We all seek to control each other by creating dependencies. Men and women play this game with each other all the time. Men do so by reinforcing the myth that women are useless outside the home, in offices and particularly in dealing with money matters. Women try to control men by reinforcing the myth that men are helpless in the house and totally dependent on wives. Colleagues, friends, siblings, lovers, spouses – all perpetuate such myths. We can choose to believe such self-serving beliefs and stay helpless all our lives, or step away and discover a whole new, independent world.
People seek to feel better about themselves by thinking less of another, and usually the ones closest to us are the victims of this battle for one-upmanship. It takes immense effort to understand this and break through to a state where one can develop the kind of confidence that does not look at another for approval. A state where we are our own masters and never feel guilty or regretful about anything; where we have nobody else to thank nor to blame because we make our own bed and lie in it.

Difficult yes, but not impossible. As we step into 2014, let us chart our own moral and ethical compass. Let us give up bothering about what people will say, or what the world will think. We can be our own judges, and compete with nobody else but our own selves. Let us allow ourselves to dream big, believe in that dream, and aspire for it. Let us resolve to start walking towards our dream with a no-nonsense walk, self-assured voice and eyes that exude confidence – all these serve to surround us with an invincible winner’s  aura that attracts all good things. And then, who can stop us from becoming our own favourite persons?


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